Financial start-ups benefit from Wall Street woes


Today's story about consumers' insatiable appetite for financial news was larded with facts and figures from big boys like CNBC, Yahoo and Google.
But online startups and upstarts are also enjoying the benefits.
Mint.com, a free personal-finance application that launched last year, is now signing 3,000 users a day — twice what it was doing before the financial crisis. Its daily traffic is averaging 50,000 visitors, compared with 30,000 before the crisis.
“More people are setting budgets and cutting back spending, on average, about $300 a month,” Mint.com CEO Aaron Patzer says. “They are spending more on groceries, gas and financial advice, and less on eating out and traveling.”
“People are scrimping and saving. Every penny counts,” says Jason Toews, co-founder of http://www.gasbuddy.com/, which lists lower fuel prices at stations nationwide, and is is experiencing heavy traffic.By Jon SwartzPhoto: Mint.com

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